ABOUT THIRD VECTOR
Built at the intersection of operations, AI, and commercial rigour.
Third Vector works with growth-stage and mid-market companies that are serious about building operations around AI — not just adopting tools, but redesigning the way the business runs.
FOUNDER
Tim de Rooij
I founded Third Vector because I kept seeing the same gap: organisations that understood AI had potential for their operations, but couldn't bridge the distance between strategic intent and something actually working in production. I've spent my career on both sides of that gap — the commercial and the operational — and closing it is the thing I'm best at.
Most recently I was Chief of Staff and Head of Product & Innovation at 5CA, a leading CX solutions provider to the gaming industry. I led the product management and go-to-market build of AICX — an AI platform for customer support teams, now live at 10+ global gaming studios.
Before that I spent five years at Tamr, a Boston-based ML data management company, running their Professional Services team across the US, APAC, and Europe. My team were data engineers (many with PhDs) building pipelines and implementing Tamr's platform at large enterprises. I learned what it actually takes to deliver AI projects that stick.
Earlier in my career I was part of Deloitte's M&A advisory practice (Technology focus) and before that an analyst at investment banking boutique Keijser Capital, advising Dutch mid-market companies on debt and equity. That background shapes how I think about business cases, investment decisions, and what makes an operation structurally sound.
I hold an MSc in Financial Management from Nyenrode Business University and an LLM in Finance and Law from Duisenberg School of Finance. I'm based in Rotterdam, the Netherlands.
WHY THIRD VECTOR
Operations are the next frontier for AI.
Most companies have run the first wave of AI experiments — a tool here, a pilot there. The ones pulling ahead now are doing something harder: redesigning how core operations work. Changing what gets automated, what stays human, and how the two connect.
That transition is part strategy, part engineering, and part change management. It requires someone who can move fluently between all three — and who's done it before. That's what Third Vector is built to do.